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Billboards in Rural Areas

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Billboards have a long history, with the first billboard having been leased way back in 1867, and whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their enormous size, billboards tend to be associated with large national corporations, yet local advertisers invest in billboard advertising the most, as 7 out of 10 billboard ads promote local businesses Starting a billboard ad campaign in your local rural community is an effective and lucrative way to market your…

Billboards in the Suburbs

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Even though the first billboard leasing was way back in 1867, billboards, whether traditional or digital, are still among the most effective modes of advertising in the 21st century Large, colorful, and distinct, billboards are nearly impossible to ignore Due to their enormous size, billboards tend to be associated with large national corporations However, local advertisers invest in billboard advertising the most, with 7 out of 10 billboard ads promoting local businesses With many locations and price-points available, starting a billboard ad campaign outside of local suburban communities can be an effective and lucrative way to market…

What Are Impressions? And Why Do They Matter?

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Not to be confused with Impressionism Claude Monet, Low Tide at Pourville, 1882

Put simply, an impression describes the act of a person viewing your ad It’s most often used in digital marketing, defined as when a person uses a website and the advertisement is loaded and visible Each time your ad loads counts as an impression Impressions aren’t especial to digital marketing, as they also describe anytime a person encounters an out-of-home (OOH) ad For instance, an impression includes any instance of a person encountering a roadside billboard ad Here is what makes impressions important…

Out-of-Home for Beginners

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Having difficulty understanding where to start with out-of-home advertising? That’s okay! Even someone as talented as two-way player Shohei Ohtani doesn’t know the intricacies of out-of-home advertising

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Billboards for Interior Designers

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For interior designers who are looking to advertise their business, billboards are an excellent mode for advertising Whether digital or traditional, billboards are still among the most effective ad formats in the 21st century, as they are large, distinct, and attract the attention of consumers Here are some more reasons to consider investing in billboard ads for your interior design business

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Billboards for Hiring Campaigns

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Billboards, whether traditional or digital, are still among the most effective modes of advertising Aside from attracting consumers, billboards can also be used to attract applicants Using billboard advertising for your hiring or recruiting campaign may sound unusual, but it’s an approach that has its own pros and cons, and will be very beneficial to your organization under the right circumstances

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Billboards for Local Advertisers

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Billboards, both traditional and digital, remain effective modes of advertising in the 21st century They are large and distinct, which may be why they are sometimes considered an expensive advertising medium and are often associated with large national corporations However, local advertisers invest in billboard advertising more, as 7 out of 10 billboard ads promote local businesses

Impressions

One major benefit of billboards is that they can’t be skipped, turned off, or blocked Given their large size, visual distinctiveness, and their placement in optimal locations, they’re even difficult for most consumers to ignore In fact, 96% of…

Are Billboards Effective?

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When businesses are looking to advertise, it’s very important for them to find avenues for advertising as effectively as possible This is particularly true for businesses that are operating on tight marketing budgets, which will need to market themselves efficiently And what does efficient advertising look like? It means spending as little money as possible to reach a multitude of consumers, and getting those consumers to then learn more about your business and purchase your business’ goods or services There are, however, many modes of advertising, all of which look enticing and promising but are not equally…

Billboards for Small Businesses

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Billboards are perhaps the most impressive form of advertising From gigantic roadside signs to expressive, neon-lighted digital billboards in the heart of a city, billboards are towering and capture the attention of passersby But how feasible are billboard advertisements for small businesses?

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Locations for Outdoor Advertising

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When advertising, it’s important to consider where you want your advertisement to be placed After all, you don’t want to spend the time and money on creating an advertisement that no one is going to see That is why we’ll discuss the best locations for billboards, so you can get the highest return on investment (ROI) possible

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