How Long Should I Run My Billboard Ad?
Think your billboard needs only a week to make a splash? Think again.
The right timeframe for any ad campaign can make the difference between a forgettable glance and an unforgettable experience.
Before diving into how long your ads should run, you need to figure out what types of advertisements best suit your needs. Traditional and digital billboards come with their own perks, so the sweet spot for campaign duration varies by format.
Billboard Background Information
- Physical
- Static and unchanging
- Establishes a single but powerful presence
- Exists on digital screens
- Dynamic, able to display different messages
- Encourages subconscious perception
Choosing the right format depends on your goals. If you want an attention-commanding message that establishes a brand or business in a specific area, static OOH will deliver. If you want subtle, underlying awareness among potential customers, such as near traffic lights and busy roadways, DOOH is the perfect medium.
Size matters, too: bigger billboards reach larger audiences and stand out in their environments, while posters and junior bulletins are great at directing traffic to a nearby local company.
Timeframe & Duration
You may be wondering if four weeks, or about a month, is long enough for a billboard campaign. It’s a common question from new billboard buyers, and the short answer is: not really.
4 weeks
Effective for limited events and short-lived promotions.
12 weeks
Lets you dominate an area and gives viewers time to truly soak up your message.
A 12-week timeframe ensures repeated exposure to people on their daily commutes, instilling long-term awareness and deep recall.
Reserve Your Billboard
You’re ready. Secure your next rockstar billboard campaign, give viewers ample time to take in your message, and you’ll capture the results you’re after.
