Out-of-Home at Electric Vehicle Charging Stations
The once-simple task of fueling a car now takes hours with EV charging. Although untimely for drivers, this has created exclusive advertising prospects for out-of-home advertising (OOH) at Electric Vehicle (EV) charging stations.
As EV charging stations pop up nationwide and globally, bright digital displays are featured alongside the chargers. Whenever travelers need vehicle charging, they are exposed to digital out-of-home (DOOH) ads featuring messages in highly optimal locations.
OOH at these sustainable stations has become the norm and have begun unlocking plentiful capabilities for this unique form of advertising. EV stations imbue powerful benefits and advantages towards OOH ads, but three truly explain why this form of advertising is so uniquely great. The three electric Hs: Highly captive audiences, high-traffic locations, and high-intent consumers.
Highly Captive Audiences
EV vehicles take a while before they are operational due to charging times. This allows a given OOH kiosk to expose viewers to a myriad of messages and instill long-term awareness through extended exposure. EV vehicles can take from 1-10 hours for a full charge, depending on the charging speed, which provides plenty of time for a message to work its magic.
OOH has ideal circumstances for reaching EV users and is guaranteed a recurring audience due to the nature of car charging. As travelers park their vehicles at EV stations in public settings, they will be captive to the cant-be-missed DOOH ads directly next to them, conveying messages for them and passersby to see
High-Traffic Locations
To reach large groups of electric vehicle owners, EV charging stations are often located in locations with bustling traffic. The most popular places are prominent shopping center parking lots, hospitality venue parking lots, university areas, and workplaces. These strategic placements reach masses of drivers and bring that same audience to the beck of OOH.
DOOH advertising at these stations benefits particularly from the high-traffic locations, with exposure reaching millions yearly. With over two million EVs in the US, an incredibly vast audience can be accessed through OOH, not including the innumerable passersby in high-traffic areas.
High-Intent Consumers
EV charging stations offer profitable conditions for OOH messages. The bustling shopping centers and active parking lots are typically conjunct with locations where individuals come to spend money. With an intention to purchase, OOH ads at these locations tap into consumers’ already present mindsets and take advantage of them.
Half of the work of advertising is convincing a person to buy a product or engage with a message. OOH advertising at electric vehicle charging stations cuts the work in half and meets potential consumers in the perfect headspace. The only thing left to do is create an appealing message design that connects with consumers who are eager to spend.
All Charged Up!
Initially focused on bringing forth unmatched sustainability, Electric vehicles have unintentionally brought powerful new advertising formats. EV charging stations have given OOH the power to reach their high-income users and all nearby with their strategic locations. Integrating pro-purchasing intentions with the exposure of OOH and glowing DOOH, any message is set up for success.
Charging is now complete; let’s see where OOH can take us next.
